Offsite and onsite SEO are also referred to as off-page and on-page SEO respectively. These are the SEO’s major components. In order to understand what goes in and around SEO, it is wise to note some of the differences between these two. You will be in a position to make good use of the two better and this will help in higher rankings.
According to SEO professionals, offsite SEO accounts for over 75 percent of a website’s ranking. On the other hand, onsite SEO accounts for only 25 percent. This means that, offset SEO is the important SEO component. However, this does not imply that you should neglect onsite SEO.
Onsite SEO refers to the activities done to a website in order to make it optimum for search engines. Some of the main factors to bear in mind include:
• Anchor texts
• The domain name
• Web contents
• Metatags and tags
• Bounce rate
• The meta description
• Internal links
• Rich media files
• Loading speed
Web content is the most important factor among the above onsite factors. It is important to keep the web content unique and high quality. In addition, the web content should not be available in any other website and should be distinct to one website only. Moreover, it should have valuable information that is in a position to effectively and easily grab attention.
Meta description is also very important. It is a short overview of the blog. It should contain a catchy statement to be used by search engines to effectively describe the blog. In addition, the short statement appears on the results of search engines. This statement is very crucial because it influences user decisions. Depending on the Meta description used, users can decide whether to visit the website or not. Search engine crawlers also use this statement to rank websites. Therefore, it is wise to ensure that the target keyword is contained in your Meta description.
A rich media file is another important component. This refers to the videos and photos contained in web pages. It is important to ensure that your media files are relevant. Moreover, these files add more value to posts and if correctly utilized, they can help reinforce your webpage’s assessment by search engines. Therefore, you should ensure that you insert these files properly together with the relevant tags on the target keyword.
The importance of the domain name cannot be ignored. A proper domain name will add some relevancy and credibility to a blog. In addition, it plays a key role when users are trying to determine whether or not the blog contains the information they are looking for.
It is important to insert internal links properly. Ensure that each page contains a link from some other page. The link can also be from your home page. Ensure that the structure of the internal link is flawless. This allows for users to conveniently and quickly come across the correct pages relevant to their searches.
It is prudent to take note of other offsite components such as loading speed and the bounce rate. Although these two have minimum SEO value, they shouldn’t be ignored. They are in a position to greatly contribute to improved page rankings because of enhanced user experience. Moreover, a webpage’s loading speed greatly affects the bounce rate. This means that, load speed can lead to situations whereby users exit the site if the pages load slowly.
This is web optimization that is performed outside a blog. Here, the key components are few as opposed to onsite SEO. However, these components are labor intensive and require more effort and time compared to onsite optimization. These are the main offsite SEO factors:
• Social media engagement
• Reputation management
• Link building
Link building takes the most time and is very bulky. Not only is it important to SEO, but helps in direct referrals as well. This helps to increase the targeted web traffic further. This is where content creation comes in to improve each link’s quality. Links that are just built for the purpose of building have no SEO bearing. Such links can affect your blog’s ranking position if Google rules them out by considering them as spam.
To ensure that link building effectively serves its SEO purpose, it is wise to create links from trustworthy high PR sources. In addition, the sources of the inbound links should be high quality and unique. Moreover, it is wise to observe the diversification of links to ensure better results. It is unwise to pay more attention on backlinks from limited sources, instead consider spreading them out in a variety of sources and relevant niches.
Reputation management is less popular, but it is a very important aspect of offsite SEO. A trustworthy online reputation is SEO friendly and helps in making your blog much credible among the target group. Bad links tarnish link profiles and therefore, it is wise to eliminate bank links from your pages. This can be done using a tool known as link avow from Google.
Today, social media has become very popular. Google has even started using social media as a ranking parameter. Social likes and social shares indicate increased popularity of web pages. For this reason, it is important to increase the engagement of your blogs on social media. This will help increase their search engines’ ranking position.
Offsite and Onsite SEO are equally important and play crucial roles in search engines’ rankings. To effectively optimize their blogs, people should learn the key elements involved in each component. This will contribute to better visibility by the search engines.